“The biggest risk is not taking any risk... In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

— John Sculley

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About John Sculley

Businessman • American

John Sculley is an American businessman, entrepreneur, and investor in high-tech startups. He served as vice president and president of PepsiCo before becoming the chief executive officer of Apple Inc. from 1983 to...

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