“Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.”

Roger von Oech

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About Roger von Oech

Author American

Roger von Oech is an American author, speaker, and creativity expert known for his innovative approach to thinking. He is best known for his seminal book, "A Whack on the Side of the Head," which challenges readers to...

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