David Plouffe

“It's about having a plan and executing it relentlessly.”

“The best campaigns are those that empower their supporters.”

“The ground game is what separates victory from defeat in close races.”

“Every day is a new day in a campaign. You can't dwell on the past.”

“What happens on the ground is what matters.”

“We never had a 'What happens if we lose' speech.”

“Data is the lifeblood of a modern campaign.”

“Don't get too high on the highs, or too low on the lows.”

“The most important thing in a campaign is the candidate.”

“We had a very simple focus, which was to get to 270 electoral votes.”

“A campaign is a story. You have to tell a compelling one.”

“Hope is not a strategy. It's an emotion.”

“The goal is not to win the news cycle, it's to win the election.”

“There's no substitute for being organized.”

“Patience is a virtue, but it is not a political strategy.”

“In politics, you have to be prepared for the unexpected.”

“The lesson of the last year is that the conventional wisdom is often wrong.”

“Voter turnout is not an accident. It's the result of hard work.”

“You have to be willing to take calculated risks.”

“You have to have a message that is disciplined, but also one that is authentic.”