Dick Ebersol

“The single most important thing in this business is the relationships you build.”

“We are in the business of creating stories. We are in the business of creating content.”

“The Olympics are a television property. It's a pageant. It's not a sporting event.”

“It's the Super Bowl. It's the ultimate reality show.”

“I believe in the power of live television. Live is where the magic is.”

“The essence of great television is storytelling.”

“You can’t just put on a game. You have to create an event.”

“Luck is the residue of design.”

“The audience wants to be emotionally involved. That's what we sell.”

“If you don't have a passion for what you do, you're not going to be very good at it.”

“I've always been a risk-taker. I think it's the only way to get ahead.”

“I learned from Roone Arledge that you have to tell a story. You can't just show a game.”