Herbert A. Simon

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”

“Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.”

“Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.”

“The proper study of mankind is the science of design.”

“Anything that gives us new knowledge gives us an opportunity to be more rational.”

“We are so obsessed with doing that we have no time for thinking.”

“Enthusiasm is the mover of the world.”

“The best way to learn about a complex system is to build it.”

“One finds limits by pushing them.”

“Solving a problem simply means representing it so as to make the solution transparent.”

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

“The meaning of 'knowing' has shifted from being able to remember and repeat information to being able to find and use it.”