Ivy Lee

“This is not a secret press bureau. All our work is done in the open. We aim to supply news.”

“Tell the truth, because sooner or later the public will find out anyway. And if the public doesn't like what you are doing, change your policies and bring them into line with what people want.”

“Our plan is, frankly and openly, on behalf of business concerns and public institutions, to supply to the press and public of the United States prompt and accurate information...”

“Write down the six most important things you have to do tomorrow. Now, number them in order of their importance.”

“Since crowds do not reason, they can only be influenced through symbols and phrases.”

“The secret of success is to do the common thing uncommonly well.”

“I have always found that it is more important to know the character of the man than what he says.”