J Allard

“Gamers are passionate. They're a very vocal community. And they're the most honest critics you'll ever find.”

“Ultimately, what I'm competing with is not PlayStation or Nintendo. I'm competing with the last best experience you had.”

“We needed to be aspiring and inspirational. We have to be the Nike of this industry.”

“We bet the company on Windows, and we're betting the company on this Internet stuff.”

“The 'next big thing' is not a thing. It's a connectivity of things.”

“First-person shooters are a Western phenomenon.”

“The living room is the new battleground for the digital lifestyle.”