Jesse James Garrett

“User experience is not about how a product works on the inside. User experience is about how it works on the outside, where a person comes into contact with it.”

“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave.”

“Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways.”

“The experience is the product. If your users are having a bad experience, you have a bad product.”

“The five planes are: strategy, scope, structure, skeleton, and surface. They provide a conceptual framework for talking about user experience problems.”

“Every click is a decision.”

“You are not the user.”

“Providing a compelling experience for users is the only way to differentiate your product in an increasingly crowded marketplace.”

“Users’ expectations are set by their last best experience.”

“The goal of a user experience designer is to make the user's interaction with the device as simple and efficient as possible.”

“The best products don't just solve a problem, they make the user feel good.”