John Lasseter

“The art challenges the technology, and the technology inspires the art.”

“Quality is a great business plan.”

“It's about the story. It's about the characters. And it's about making our audience feel something. That's what's important.”

“Animation is about creating the illusion of life. And you can't create it if you don't have one.”

“Computers don't create computer animation any more than a pencil creates pencil animation. What creates computer animation is the artist.”

“In every film, we try to create a world that the audience has never seen before.”

“Technology is not the most important thing. The most important thing is the story.”

“I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter.”

“The thing that I'm most proud of at Pixar is the culture that we've created.”

“You have to be a storyteller. You have to be a fantastic storyteller.”

“I love research. I love learning.”