Kevin Rollins

“The interesting thing is when we design and architect a server, we don't design it for Windows or for Linux, we design it for both. We don't really care, as long as we're selling the server.”

“The direct model, from a cost viewpoint, is a no-brainer. But it also has a huge advantage from a customer relationship standpoint.”

“We are not a chip company. We are a computer company. And we are in the business of selling computers, not in the business of making chips.”

“We see competition as a good thing. It makes us sharper and forces us to innovate.”

“We have this relentless focus on the customer. We're a very simple company. We don't try to be all things to all people.”

“Our business is not to make a chip, our business is to make a system.”