Heston Blumenthal

“Food is one part of the experience. And it has to be somewhere between 50 to 60 percent of the dining experience. But the rest is about the service, the atmosphere, the emotional connection.”

“Flavour is one of the most complex things you'll ever come across. It's a multi-sensory experience.”

“Every meal should be an adventure.”

“To me, cooking is an art, but you can be a better artist if you have a scientific background.”

“Question everything.”

“Cooking is a craft, I like to think, and a good cook is a craftsman - not an artist.”

“The most important thing is to be creative and enjoy the process.”

“What is taste? It's a perception, and it's a multi-sensory perception.”

“The idea of nostalgia is a powerful tool.”

“Curiosity is the key to creativity.”

“You eat with your eyes first.”

“The kitchen is a laboratory, and everything that happens there has a scientific explanation.”

“I want to get people to think about food in a different way.”

“My goal is to create a new, modern British cuisine.”

“There is no such thing as a mistake, only a learning opportunity.”

“Imagination is more important than knowledge.”

“For me, the perfect meal is not about the food, it's about the company.”

“I think that the memory of a meal is as important as the meal itself.”