Jeff Bezos

“If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.”

“You have to be willing to be misunderstood if you're going to innovate.”

“If you double the number of experiments you do per year, you’re going to double your inventiveness.”

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.”

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.”

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

“I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.”

“If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“Life's too short to hang out with people who aren't resourceful.”

“The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'”

“Work hard, have fun, make history.”

“We innovate by starting with the customer and working backwards. That is the touchstone of our innovation.”

“If you don't understand the details of your business, you are going to fail.”

“What's dangerous is not to evolve.”

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.”

“In the end, we are our choices. Build yourself a great story.”

“Cleverness is a gift, kindness is a choice.”

“Your margin is my opportunity.”

“If you can't tolerate critics, don't do anything new or interesting.”