Milton Glaser

“Drawing is thinking.”

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

“The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes.”

“To design is to communicate clearly by whatever means you can control or master.”

“Less is not necessarily more.”

“Art is work.”

“Solving any problem is more important than being right.”

“Certainty is a closing of the mind. To create something new you have to have a certain amount of uncertainty.”

“Computers are to design as microwaves are to cooking.”

“The good is the enemy of the great.”

“Just enough is more.”

“The most important thing in design is the relationship between form and content.”

“What you're doing is not for you. It's for your audience.”

“If you can sustain your interest in what you’re doing, you’re an artist.”

“We're always looking, but we never see.”

“Style is not to be trusted.”

“Fail more.”

“You must be willing to be a fool to get to the good stuff.”