Niels Diffrient

“A design should be self-evident. You shouldn’t need a manual to explain it.”

“I think the ultimate goal is to make things that are so simple, so intuitive, that they become invisible.”

“The task of the designer is to give the user a sense of power and control.”

“Everything is a system. If you change one thing, you change everything.”

“The machine is a metaphor for the human body, and the human body is a metaphor for the machine.”

“Design is a process of solving problems.”

“Form and function should be one, joined in a spiritual union.”

“Good design is not about what you add, it's about what you take away.”

“The goal is to design a chair that's as simple as your own body.”

“When you design for people, you have to understand them.”

“Ergonomics is not a style, it’s a science.”

“Aesthetics is not an afterthought, it is an integral part of the design process.”