Peter Brock

“The Daytona Coupe was born out of necessity. We had the horsepower, but we were being beaten on the long straights by the Ferraris because of aerodynamics.”

“I’ve always been fascinated by airflow. You can’t see it, but it’s this incredibly powerful force that you have to understand and respect.”

“A great car has to have a personality. It’s not just a collection of parts; it has a spirit.”

“Racing improves the breed. The lessons we learned on the track directly influenced the cars people could buy.”

“Design is a process of telling a story. When you look at a car, it should tell you something about its purpose and its soul.”

“The secret to the Datsun 510's success was its balance. It wasn't the most powerful, but it handled beautifully.”

“You can’t design a car by committee. You have to have a single vision.”

“Never stop sketching. Ideas come to you at the strangest times, and you have to be ready to capture them.”

“The beauty of the '63 Corvette was its spine, the way the bodywork was literally draped over the chassis. It was organic.”

“The biggest challenge in racing isn’t just going fast, it’s being reliable enough to finish.”

“Good design is timeless. The shapes that were beautiful 50 years ago are still beautiful today.”

“Carroll [Shelby] gave me a piece of chalk and said, 'Go draw what you think we need to do to the Cobra to make it faster.' That was the beginning of the Daytona.”

“My time at GM was like being in the world's greatest design school. I learned from legends.”

“You have to understand the materials you're working with. Metal wants to do certain things; you have to work with it, not against it.”

“The most important thing in design is to have a concept, a single idea that drives everything.”