Automotive Quotes

“It's a massive motor in a tiny, lightweight car.”

“There's never enough horsepower... just not enough traction.”

“The secret to the Datsun 510's success was its balance. It wasn't the most powerful, but it handled beautifully.”

“Design is a process of telling a story. When you look at a car, it should tell you something about its purpose and its soul.”

“The Daytona Coupe was born out of necessity. We had the horsepower, but we were being beaten on the long straights by the Ferraris because of aerodynamics.”

“A great car has to have a personality. It’s not just a collection of parts; it has a spirit.”

“Racing improves the breed. The lessons we learned on the track directly influenced the cars people could buy.”

“Carroll [Shelby] gave me a piece of chalk and said, 'Go draw what you think we need to do to the Cobra to make it faster.' That was the beginning of the Daytona.”

“The beauty of the '63 Corvette was its spine, the way the bodywork was literally draped over the chassis. It was organic.”

“The automobile engine will come, and then I will consider my life's work complete.”

“The mobility revolution is here. It’s a massive opportunity for our company.”

“I believe that the auto industry is a force for good in the world.”

“The car is an expression of freedom and individuality. It’s a rolling sculpture.”

“The auto industry is the heart and soul of our economy.”

“The electrification of the automobile is inevitable.”

“When you are in the automobile business, you are a car guy. You have to be.”

“Design is what separates you from the other brown, smelly shoeboxes on wheels.”

“CAFE is a hugely expensive subsidy for the oil industry.”

“I think the era of the mundane automobile is over.”

“I see the electrification of the automobile as an inevitability. But it will be a slow-motion inevitability.”