Differentiation Quotes

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

“Design is what separates you from the other brown, smelly shoeboxes on wheels.”

“Strategy is the creation of a unique and valuable position, involving a different set of activities.”

“Strategy is not about being the best. It's about being unique.”

“In a world of commoditization, the only thing that's going to differentiate you is your ability to tell a story.”