Marketing Quotes

“Celebrity is the highest form of communication.”

“A brand is a story, and a story is a brand.”

“Repetition makes reputation and reputation makes customers.”

“Image is everything.”

“Without promotion, something terrible happens... nothing!”

“The biggest daily challenge of social media is finding enough content to share. We call this 'feeding the Content Monster'.”

“Nobody reads ads. People read what interests them, and sometimes it's an ad.”

“The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.”

“Consumers do not buy products. They buy product benefits.”

“The best products don't focus on features, they focus on stories.”

“If you do not advertise, you fossilize.”

“Almost any question can be answered, cheaply, quickly and finally, by a test campaign.”

“Mobile is a behavior, not a channel.”

“Give the public what they want and they'll come.”

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

“Publicity is the lifeblood of the theatre.”

“The first rule of branding: when you have a strong brand, you protect it.”

“If you can't be different, you might as well be invisible.”

“I'm a P. T. Barnum. I'm a promoter.”