Advertising Quotes

“The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others.”

“Nobody reads ads. People read what interests them, and sometimes it's an ad.”

“These are my new shoes. They're good shoes. They won't make you rich like me, they won't make you rebound like me, they definitely won't make you handsome like me. They'll only make you have shoes like me. That's it.”

“Advertising is a multi-billion dollar sledgehammer driving a 49 cent thumbtack.”

“Without promotion, something terrible happens... nothing!”

“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”

“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”

“We have a saying in the advertising business: 'The client is the enemy.'”

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.”

“An ad should be a happening, not a nagging.”

“Never stop testing, and your advertising will never stop improving.”

“We'll leave the light on for you.”

“Advertising is the most fun you can have with your clothes on.”

“The agency of the future will be a confederation of entrepreneurs.”

“Our job is to give the client, on time and on budget, the best advertising in the world.”

“If you do not advertise, you fossilize.”

“From Those Wonderful Folks Who Gave You Pearl Harbor.”

“Advertising should be a conversation.”

“The most important word in the vocabulary of advertising is TEST.”