Bill Ford

“We want to be a company that is not just respected, but loved.”

“The car is an expression of freedom and individuality. It’s a rolling sculpture.”

“We are at a point where we can, and must, create a new model of personal mobility, one that is more sustainable and more accessible.”

“The mobility revolution is here. It’s a massive opportunity for our company.”

“We're going to see more change in the next 10 years than we've seen in the last 50.”

“I believe that the auto industry is a force for good in the world.”

“Innovation is our lifeblood. It’s what drives us forward.”

“A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.”

“Creating a strong business and building a better world are not conflicting goals - they are both essential ingredients for long-term success.”

“Sustainability is not just a nice-to-do. It’s a must-do.”

“Great companies are built on great products.”

“My name is on the building. I have a great sense of responsibility to the employees, to the communities where we operate, and to our customers.”

“For the first time in our history, the company is in the black. And I'm not talking about the color of the Model T.”