Sir Howard Stringer

“The creative process is not controlled by a switch you can simply turn on or off; it's with you all the time.”

“In the end, the consumer is the only boss.”

“I'm not a tech-head. I don't have a calculator.”

“The silo mentality is a real problem. Everybody's protecting their own turf.”

“We have to change the culture of Sony. We have to be more unified. We have to be more nimble.”

“My job is to create a sense of urgency.”

“The next generation of interesting movements is going to be from the people who are not professional politicians.”

“I'm not going to be the person who hangs on and hangs on. When I'm not effective, I'll go.”

“You can't have a rigid view of the future. The world changes too fast.”

“Sony is a great brand. It's a great company. I think we have a great future.”