Thomas J. Peters

“Test fast, fail fast, adjust fast.”

“You can't sell it outside if you can't sell it inside.”

“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

“Celebrate what you want to see more of.”

“The best leaders... almost without exception and at every level, are master users of stories and symbols.”

“Execution is the job of the business leader.”

“Leaders don't create followers, they create more leaders.”

“The essence of strategy is choosing what not to do.”

“Management is about arranging and telling. Leadership is about nurturing and enhancing.”

“If a window of opportunity appears, don't pull down the shade.”

“Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.”

“There is no such thing as a minor lapse of integrity.”

“Underpromise. Overdeliver.”

“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”

“Excellent firms don't believe in excellence - only in constant improvement and constant change.”

“The greatest difficulty in the world is not for people to accept new ideas, but to make them forget about old ideas.”

“If you're not confused, you're not paying attention.”

“A bias for action, a bias for trying things, is the biggest differentiator between the great and the near-great.”

“The simple act of paying positive attention to people has a great deal to do with productivity.”

“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works.”