Daniel Starch

“The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd.”

“An advertisement is a unit of salesmanship. It is not an entry in a literary contest.”

“The main purpose of advertising is to sell goods, not to educate or entertain.”

“To be effective, an advertisement must be seen, read, believed, and remembered.”

“The more you tell, the more you sell.”

“Factual advertising, if it is to be effective, must be interesting.”