Mark McCormack

“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”

“The best way to sell yourself is to be yourself.”

“The most successful people are those who are good at plan B.”

“What you don't know won't hurt you, but it's what you don't know you don't know that will kill you.”

“Insight is the booby prize of applied psychology.”

“The secret of success is to be ready when your opportunity comes.”

“Play for more than you can afford to lose and you will learn the game.”

“You learn more from your losses than from your victories.”

“Decisiveness is the one word that makes a good manager.”

“The single most important factor in determining how well you will do is your attitude.”

“If you're in a negotiation, you have to be prepared to walk away.”

“The most valuable thing you can do is make a list of things you shouldn't do.”

“Knowledge is not power. The application of knowledge is power.”

“Never underestimate the importance of the apparently unimportant.”

“Success is a state of mind. If you want success, start thinking of yourself as a success.”

“Your instincts are always right.”