Marshall McLuhan

“The medium is the message.”

“We shape our tools and then our tools shape us.”

“All media are extensions of some human faculty – psychic or physical.”

“Invention is the mother of necessities.”

“When you are on the phone or on the air, you have no body.”

“There are no passengers on spaceship earth. We are all crew.”

“The new electronic interdependence recreates the world in the image of a global village.”

“Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”

“I don't necessarily agree with everything I say.”

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”

“People don't actually read newspapers. They step into them every morning like a hot bath.”

“A point of view can be a dangerous luxury when substituted for insight and understanding.”

“World War III is a guerrilla information war with no division between military and civilian participation.”

“The more the data banks record about each one of us, the less we exist.”

“In the electric age, we wear all mankind as our skin.”

“Art is anything you can get away with.”

“The future of the book is the blurb.”

“Environments are not passive wrappings, but are, rather, active processes which are invisible.”

“The car has become an article of dress without which we feel uncertain, unclad, and incomplete.”

“Publication is a self-invasion of privacy.”