Masaru Ibuka

“There is no secret to my management. I only sought to create a company where engineers can work with joy.”

“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart's content.”

“The purpose of setting up this company is to create a workplace where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart’s content.”

“You can't sell anything if you can't tell anything.”

“The key to success for everything in business, science and technology is never to follow the others.”

“If it were possible to establish conditions where persons could become united with a firm spirit of teamwork, and exercise to their heart's desire their technological capacity... then such an organization could bring untold pleasure and untold benefits.”

“Creativity comes from looking for the unexpected and stepping outside your own experience.”

“The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a family-like feeling within the corporation, a feeling that employees and managers share the same fate.”