Michael Eisner

“You can't have a great brand without a great product.”

“Our competition is not the other movie studios. It's the 200 channels on television, it's the video games, it's the Internet, it's the magazines, it's the sport activities.”

“We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only obligation.”

“It is rare to find a business that is both large and respected.”

“Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve.”

“Creativity is a commodity, and it should be treated as such.”

“Recovering from failure is often easier than building from success.”

“A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

“To be successful, you have to be willing to be misunderstood.”

“In the end, it's the people who make the difference. The best-laid plans and the most brilliant strategies can be undone by the wrong people.”

“A brand is the most valuable real estate in the world.”

“I always believe in hiring people who are smarter than I am.”