Peter Drucker

“The purpose of business is to create and keep a customer.”

“The best way to predict the future is to create it.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Management is doing things right; leadership is doing the right things.”

“What gets measured gets managed.”

“The problem in my life and other people's lives is not the absence of knowing what to do but the absence of doing it.”

“If you want something new, you have to stop doing something old.”

“The most important thing in communication is hearing what isn't said.”

“There is nothing so useless as doing efficiently that which should not be done at all.”

“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

“Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”

“Plans are only good intentions unless they immediately degenerate into hard work.”

“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.”

“So much of what we call management consists in making it difficult for people to work.”

“Culture eats strategy for breakfast.”

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“The first duty of a manager is to make people's strengths effective and their weaknesses irrelevant.”

“Innovation is the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth.”