Peter York

“Sloanes are 'old' money, but they are not necessarily rich money. Their values are anti-materialistic.”

“Nostalgia is the second-oldest profession.”

“Authenticity is the new luxury.”

“Gentrification is the Valhalla of the middle classes.”

“A brand is a story that is always being told.”

“The great thing about social media was how it gave a platform to so many people, but the worst thing was how it gave a platform to so many people.”

“The idea that you're 'passionate' about your job is a very recent and rather terrifying middle-class concept.”

“The idea of 'the establishment' is very '60s. The real word is 'the elite'.”

“You can have class with no money. The Queen is the supreme example of that.”

“Style is a language. It's a way of saying who you are without having to speak.”