Roberto Goizueta

“A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning.”

“The cynics will always be the loudest, but they will never be the most effective.”

“You're only as good as the people you hire.”

“In a free market, we are all controlled by what you, the consumer, want.”

“Our first priority is to increase the value of our owners’ investment.”

“If you take risks, you may fail. But if you do not take risks, you will surely fail. The greatest risk of all is to do nothing.”

“Insist on facing the facts. The single most important pillar of intellectual honesty is the willingness to see the world as it is, not as you want it to be.”

“You can be a leader in your industry, your community, or even your family, all without a title.”

“The moment you say, 'I'm satisfied,' you're dead. We can do better.”

“Some is not a number, soon is not a time.”

“Communication is the only task you cannot delegate.”

“The world belongs to the discontented.”

“Let's be realistic. Let's do the impossible.”