Sergey Brin

“Technology is an inherent democratizer. Because of the evolution of hardware and software, you’re able to scale up and do things that were never possible before.”

“As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work.”

“Solving big problems is easier than solving little problems.”

“The perfect search engine would be like the mind of God.”

“It's very hard to fail completely if you aim high enough.”

“To me, this is about preserving history and making it available to everyone.”

“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.”

“We want Google to be the third half of your brain.”

“We do lots of stuff. The only way you are going to have success is to have lots of failures first.”

“We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.”

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”

“We saw that a thousand results weren't necessarily as useful as 10 good ones.”

“You can make money without doing evil.”

“We are currently not planning on conquering the world.”

“Coming from a family of Soviet dissidents, I know firsthand the dangers of unchecked power.”

“We just want to have great people working for us.”

“We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone.”