Tom Peters

“Test fast, fail fast, adjust fast.”

“Ready. Fire. Aim. The fast learn and improve.”

“Excellent firms don't believe in excellence - only in constant improvement and constant change.”

“Leaders don't create followers, they create more leaders.”

“The simple act of paying positive attention to people has a great deal to do with productivity.”

“If a window of opportunity appears, don't pull down the shade.”

“Celebrate what you want to see more of.”

“Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.”

“The best leaders... almost without exception and at every level, are master users of stories and symbols.”

“Execution is the job of the business leader.”

“Underpromise. Overdeliver.”

“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

“There is no such thing as a minor lapse of integrity.”

“True leaders don't create followers. They create more leaders.”

“You can't sell it outside if you can't sell it inside.”

“The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.”

“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works.”

“The essence of strategy is choosing what not to do.”

“Hire for attitude. Train for skill.”

“A passion for excellence is the ultimate competitive advantage.”