“An advertisement is a unit of salesmanship. It is not an entry in a literary contest.”— Daniel Starch
“Properly practiced, creativity must result in greater sales more economically achieved.”— William Bernbach
“Let us prove to the world that good taste, good art, and good writing can be good selling.”— William Bernbach
“All of us, in a sense, are sales people. We are trying to sell our ideas, our plans, our enthusiasm to the people with whom we work.”— Richard M. DeVos
“Selling is the most important skill in business. If you can't sell, you can't do anything else.”— George Foreman
“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”— Claude C. Hopkins
“Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes.”— Claude C. Hopkins
“Argue anything for your own advantage, and people will resist to the limit. But seem to argue for their advantage, and they will listen.”— Claude C. Hopkins