Akio Morita

“I believe people work for people, not for companies.”

“The company's most important asset is its people.”

“An enterprise that is not invested in new technology is not invested in its own future.”

“We have always tried to be a company that is in the forefront of technology.”

“From a management standpoint, it is very important to know how to unleash people's inborn creativity.”

“Curiosity is the key to creativity.”

“Our plan is to lead the public with new products rather than ask them what kind of products they want.”

“If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.”

“In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.”

“My solution to the problem of unleashing creativity is always to set up a target.”

“We want to be the company that creates new lifestyles.”

“I established the rule that I would not publicly exhibit any prototype until it was in final production form.”

“Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.”

“Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don't do market research.”

“A company will get nowhere if all the thinking is left to management.”