David Neeleman

“We're in the customer service business, we just happen to fly airplanes.”

“I have an attention deficit disorder. I'm not a detail guy.”

“Being the lowest-cost airline is not the same as being the lowest-fare airline.”

“It’s all about people. It’s all about getting the right people, and it’s all about treating them right.”

“If you can create a great place to work, you'll create a great place to fly.”

“We want to bring humanity back to air travel.”

“You have to take care of your people first. If you do, they'll take care of your customers, and your business will take care of itself.”

“A lot of people think that the airline business is a crap shoot.”

“The best ideas come from the front lines.”

“You have to be a little bit crazy to start an airline.”

“My whole life I've been a disruptor.”

“I created JetBlue and that was a pretty good thing to do. It's a brand that people love.”

“The way you treat your employees is the way they will treat your customers.”

“If you’re not making mistakes, you’re not trying hard enough.”

“Innovation is the only way to win.”

“My biggest fear in life is to be average.”