Ingvar Kamprad

“Waste of resources is a mortal sin at IKEA.”

“To design a desk which costs $1,000 is easy for a furniture designer, but to design a functional and good desk which costs $50 can only be done by the very best.”

“Only those who are asleep make no mistakes.”

“The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.”

“Simplicity is a virtue.”

“Making mistakes is the privilege of the active. It is the timid who fall back and do nothing.”

“Time is your most important resource. You can do so much in ten minutes.”

“Happiness is not reaching your goal. Happiness is being on the way.”

“What is good for our customers is also in the long run good for us.”

“The IKEA spirit is a strong and living reality. Simplicity in our behavior gives us strength.”

“A better everyday life for the many people.”

“The word 'impossible' has been and must remain deleted from our dictionary.”

“Leadership is action, not position.”

“Fear of making mistakes is the root of bureaucracy and the enemy of evolution.”

“Creativity and believing in your work is absolutely a must.”

“Ten minutes are not just one-sixth of an hour. They are a snippet of eternity.”

“If you want to maximize your chances for a good future, you need to plan your time.”